Kickstarter campaign microsite for the world's first double-layer wine bottle

Context

Cooleo is the world's first double-layer wine bottle, designed to provide a chilled glass of wine, whatever the outside temperature. Invented by Soohee Kim and designed by Germany company Oliver Conrad Studio, Cooleo provides an insulating layer to keep the wine cold, eliminating the need for potentially messy ice buckets or trips to the fridge. All bottles are hand-made and have reusable Vinolok glass closures to enable upcycling and refilling, using temperature-resistant, scratch-proof glass. The internal layer of the glass, meanwhile, can carry art, messages or branding to personalise the bottle.

The Task

I had to create a simple microsite (landing page) to present the main product benefits and create interest by potential Kickstarter backers and clients. The design was inspired by few keywords: elegance, uniqueness, timeless design, functionality, quality and sustainability. I also had my team of marketers that had a very clear idea of what they wanted this page to convey - it had to be simple and modern, light and elegant with very visible and straightforward call to action.

My Role

Art Direcrion
Web Design
User Experience
Front end development

The Outcome

Starting with a simple wireframe and following the recipe for a good marketing landing page I created the basic structure, which was then communicated to the team of marketers and the client. We had a few levels of iterations and shortly after the structure was approved I started to design the visual elements. I was also responsible for building the page on Wordpress by using a page builder and CSS code.

Wireframe